launching Roundel for target
Creative Strategy, Ideation, Writing, Creative Oversight, Business Development for POP
Formerly the embedded media department within Target, Roundel was introducing itself as a standalone creative media agency: one with the deep IQ of data and analytics teams, and the sensitive EQ that makes Target such a beloved retailer. They had developed an intelligent, brilliant style guide—and were looking for a partner to bring it to life in campaign elements for endemic, non-endemic, and agency prospects. Starting with a campaign positioning, our proposal built upon that style guide and demonstrated how IQ and EQ combine to impress and delight through a number of tactics, from sales materials and outreach communications to hyper-targeted media and event activations.
Digital sales assets tailored for non-endemic clients.
Matching leave-behind materials.
How would Roundel get its name out to potential clients? With hyper-targeted media placements that meet planners where they are.
Personalized introductions and event invitations show media planners the power and joy that comes from working with Roundel.
Offering an oasis within a hectic event, relaxation pods light up in vibrant colors and patterns that combine the EQ and IQ of Roundel to show the unique qualities of each guest.
While guests were zenning out, we were printing personalized event swag, courtesy of Roundel.