Hi, I’m Elaine: a Creative who understands business, and a Director who understands people. As a professional writer with a design education, I draw upon two decades of global brand experience to connect with diverse audiences and craft unique creative solutions that meet strategic goals. I’ve been called curious, smart, empathetic, quirky, and relentless.
I’ve partnered with traditional ad agencies, worked as an innovation consultant, and gained in-house experience at a fast-paced startup. I pride myself on leading creative teams to their personal greatness, as well as being a hands-on teammate. If you’ve got an unsolvable problem, we’ll get to the bottom of it—and have a great time working things out.
For a snapshot of my experience and accomplishments, check out my CV.
Skills
Brand Development
Content Design
Content Strategy
Copywriting & Editing
Creative Direction
Creative Strategy
Design Oversight
Experiential Design
Film and Photography Oversight
Idea Generation
Integrated Marketing & Advertising
Management & Mentorship
Executive and Client Presentations
Shepherding Creative from Brief to Launch
Storytelling
Strategic Business Development
Team Leadership
UX Consulting
experience
Freelance, San Francisco, Creative Director / Writer, 2023 to present
Questus, San Francisco, Creative Director, 2023 to 2024
Twill (formerly Happify Health), San Francisco, Vice President / Creative Director of Brand Voice, 2021 to 2023
POP, Seattle, Creative Director, 2018 to 2021
SapientRazorfish, Toronto and San Francisco, Associate Creative Director, 2010 to 2017
Henderson Bas, Toronto, Copywriter and Designer, 2006 to 2010
Education
Center for Creative Leadership, San Diego, Executive Leadership Training, 2019
York University and Sheridan College, Toronto, Honours Bachelor of Design, 2005
Harvard University Graduate School of Design, Cambridge, Career Discovery Program, 2004