complete the look with Nordstrom “How to” spots

Creative Direction, Creative Strategy, Ideation, Writing, Styling, Production Oversight for SapientRazorfish

While trends and styles come and go, Nordstrom has been a fashion authority for over 100 years. To help people look great and feel their best, I conceived and directed two lighthearted stop motion videos: "How to wear cuffed jeans & booties," and "How to wear bralette with a button down." Short, poppy and fun, they quickly show how to combine items of apparel that might otherwise seem disconnected.

These proof of concept videos were produced to set the tone for a library of "how to's" to come.