A 360º look at nokia OZO

Ideation, Writing, Experiential Consultation, Production Oversight, Business Development for SapientRazorfish

In 2015, Nokia Tech was launching a new VR camera: eight lenses and mics integrated into a spherical device that captures 360º video and audio—all in perfect sync, in real-time. I coordinated an interdisciplinary team to bring this exciting product to filmmakers and storytellers, culminating in a red carpet launch party in L.A.

Campaign elements included printed and digital invitations, magazine ads, a multi-phased reveal website, a commerce site, and a VIP launch event.

This campaign won a Silver W3 Award in the Consumer Electronics Integrated Campaign category. The event was recognized for Alternative and Ambient Media by the Creativity International Design & Advertising Awards with a Platinum Best-in-Category recognition, as well as for interactive marketing by the Communicator Awards of Excellence.