coordinating a unified Talent experience
Creative Direction, Creative Strategy, Writing, Art Direction, UX Consulting for POP
ABOVE: The retailers are unified by a single modular system, designed to handle everything from heritage brands like Old Navy and Gap to new members of the family like Hill City or Janie and Jack. To keep the sites aligned with the commercial experience while reducing maintenance tasks, we placed seasonal content high up in the stack, and maximized evergreen assets throughout.
The brands in the Gap Inc. portfolio collectively employ over 135,000 people worldwide. To remain competitive, Gap Inc. requires an efficient and attractive candidate experience that sells its portfolio of companies to prospective talent. Starting with a set of thoughtful user journeys, we unified their eight brand aesthetics under one consistent system, in fifteen global markets—while maintaining the ownable personality of each fashion retailer.
The result is a complex system that simplifies the candidate experience, within a CMS that enables the nimble Global Talent Acquisition team to easily maintain and update content in record time.
The Gap Inc. talent acquisition experience was an Honoree in the Corporate Website category of the 2020 Webby Awards, and can be viewed at gapinc.com/careers.
ABOVE: As an example of the experience, Gap Inc. pages show how we treated a typical candidate journey, with robust job filtering and relevant content displayed.