defining the Future of mental Healthcare
“Future You” invites a B2B audience to imagine the impact they can have on the well-being of their organization. Created in partnership with Hornet.
Happify Health* had a lofty goal: to improve the health and well-being of people everywhere. As the need for mental healthcare exploded along with the COVID-19 pandemic, this ambition rapidly became a reality—with regulations, partnerships, and funding all coming together to enable digital tools that have a real, measurable impact on the health of individuals, and the well-being of populations.
My work with Happify Health ran the gamut: both B2B and B2C creative; partnering with internal teams and pharma clients to name new products; launching new communities, and defining the nuance of the brand voice as expressed across the many sub-brands that serve diverse audience needs. The following is a sampling of the breadth Happify Health creative.
*Note: this work was completed prior to re-branding Happify Health to Twill, which was subsequently sold to DarioHealth.
Creating Community for People with MS
MS is known as “the snowflake disease,” because it’s rare and affects everybody differently. To support the mental health of people with MS, we launched a community where people could connect and find resources.
The Kopa for MS community launch was supported by a social initiative and community photoshoot. These early visuals are excerpts from the brand and voice explorations that shape each new product and community that Happify Health serves.
Celebrity photographer Anna Webber—whose own diagnosis of multiple sclerosis came at age 23—captured our Kopa for MS shoot in LA. We created this video to showcase her talent, and to celebrate the capabilities of people with MS.
GIVING identitY TO AN EXPERIENCE
I named several features and products for Happify Health. Among them is Duet, a live behavioral coaching service that connects members with trained coaches, to get them to the next level of their wellness journey. The Duet visual identity was created in collaboration with Media Monks.