deepening the fan experience with 21st Century Fox

Ideation, Writing, Business Development for SapientRazorfish

With so many popular film franchises out there, is it possible to keep fans engaged between red carpet releases? Using The Maze Runner as a test case, our plan proposes to do just that. Imagining digital, Xbox, and in-store initiatives to intrigue new audiences, inspire further participation, and extend the experience for loyal fanatics, we explore the variety of ways in which we could capture, entertain, and reward fans between movies.

Note, this is a selection of creative concepts from a detailed presentation package.